George leads the game design studio. He has spent his entire career creating entertainment products. His diverse portfolio includes early 80's video arcade games, consumer toys, redemption novelty games, PlayStation and XBOX video games and Williams and Bally pinball machines, including hits such as Monster Bash and Pinball 2000 Revenge From Mars. He first worked with Stern pinball as a consultant designer; during which time he created hits such as Lord of the Rings, The Sopranos, and Batman the Dark Knight. In 2010 Gary Stern and Dave Peterson invited him to join the company full time to lead the design studio. He has designed 18 pinball machines over the course of his career; 13 of those titles for the Stern brand. Occasionally, the company still lets him design a game. His latest design was Deadpool.