Atari is one of the most iconic legacy brands in the video game industry, known for pioneering the home gaming market and shaping gaming culture. Founded in 1972, Atari played a critical role in the rise of arcade and home console gaming; The Atari 2600, released in 1977, helped establish gaming as a mainstream entertainment medium. Atari continues to leverage its retro appeal while stepping into the future with new gaming initiatives, including re-releases, remasters, and collaborations to preserve gaming history while continuing to be Futuristic since Forever.