Become A Vendor

Thank you for your interest in vending at the Midwest Gaming Classic! The Midwest Gaming Classic prides itself on creating a unique and diverse marketplace for our attendees and maintains a high rate of vendor retention each year. We are continually searching for individuals and businesses who present new and unique products or services to join our trade show. To be considered as a vendor for the 2021 or 2022 event, please follow the application process outlined below.

Midwest Gaming Classic 2021
November 5 – 7, 2021

  1. Review vendor options and rates guide:
    MGC 2021 Vendor Options and Rates
  2. Submit your vendor application:
    MGC 2021 Vendor Application
  3. We will review your application and contact you to complete the registration process
  4. Upon acceptance:
    • Review and confirm booth options
    • Reserve booth with payment in full
    • Complete and submit remaining paperwork

Midwest Gaming Classic 2022
April 29 – May 1, 2022

  1. Review vendor options and rates guide:
    MGC 2022 Vendor Options and Rates
  2. Submit your vendor application:
    MGC 2022 Vendor Application
  3. We will review your application and contact you to complete the registration process
  4. Upon acceptance:
    • Review and confirm booth options
    • Reserve booth with payment in full
    • Complete and submit remaining paperwork
2021 Vendors: apply directly from your vendor status page to copy your application/booth details over.

Midwest Gaming Classic Vendor FAQ

In an effort to help answer some of our most asked questions, here is an FAQ!


Q. What is the cheapest that I can get a booth for?

A. Good question! The MGC prides ourselves on making space as affordable as possible for vendors of all sizes! Space starts at just $178 and includes a single, two-day event pass. The $178 covers your application fee ($50) and an 8′ by 8′ plot of empty space in zone 3 ($128).


Q. Wait, application fee? What’s that and why are you doing it?

A. When we get official vendor applications, we ensure a suitable space exists and then save it and give the applicant a period to purchase the space. Before we had a vendor application fee, we would often get inundated with many vendor applications, often having the space appear full and giving truly interested vendors potentially a multiple week wait while those initial applicant offers would expire before we could offer them the space.

We introduced the vendor application fee to avoid this situation – we figure that if you’re going to pay the fee, you’re going to probably pay for your space, so holding it for you isn’t a problem. Since we have introduced the vendor fee, we have been able to reduce wait time by vendor applicants by more than half!


Q. But, what if I have questions about vending that might not make me a fit?

A. Then please ask us first by scrolling down any page and typing in the Communicate section below! We’ll get back to you ASAP to help determine if we’re a fit for you!


Q. Is the application fee refundable?

A. Fees will be refunded if we cannot provide the space, proper zone, or other issues that we control.


Q. Okay, back to that first thing – space includes only a single two-day event pass?

A. For a single booth plot, yes. If you have a larger booth, there will be additional badges. Each vendor booth plot (8×8 or 10×10) includes one badge. If you need additional badges, we offer additional them for $60 per badge, which is the same price as a standard two-day event ticket. Doing the math on this, a booth spot in Zone 3 effectively only costs an additional $68 beyond what the vendor badge would cost.


Q. Does the event provide staff to watch my booth temporarily?

A. We don’t have personnel available to cover booths for food or potty breaks, unfortunately. We do strongly suggest all vendors have a second person who can help maintain your booth throughout the day.


Q. You’ve said that the vendor badges are two day badges a few times, what about Friday?

A. On Friday, the Vendor Hall is not open! We call Friday “Preview Night” because we open up the majority of the awesome gaming stuff for people to check out and play with limits on how many are there. Additionally, if you come earlier in the day you can go on epic table top quests with our extended Gamer Quest!


Q. Awesome! So… the vendor badge gets me into that all, right?

A. Unfortunately, no – we run a hard cap attendance on Friday events, and building it in would force us to raise vendor pricing across the board. We do allow, however, you to add benefits to your badge at their “bundled” price, including Friday Preview and our VIG bundle!


Q. Does being a vendor allow me to walk around the rest of the show on Saturday and Sunday if someone is covering my booth?

A. Absolutely, so long as it is during a time that area would be considered “open” for show reasons. This is generally 10am-close for most halls, although the Game Center opens early on Sunday.


Q. Do any other halls open early?

A. Yes, the vendor hall opens at 9am on Saturday for those who received Very Important Gamer tickets, and at 9:30am on Saturday for those who pre-ordered!


Q. This sounds great, how much money do you think I’ll make?!

A. We have NO idea, as it depends largely on your product mix and what attendees are looking for in a given year!


Q. Okay, that’s fair. Do I need to be an official business?

A. You do not! We are happy to provide a place for collectors to sell their excess collections! You do have to fill out all of the same paperwork, however.


Q. Do I have to pay taxes on it all?

A. The most important thing we can say about this is we cannot give tax advice. The next best thing to do is to read the Wisconsin Department of Revenue Publication 228 (found here) paying special attention to page 9, the section called “Occasional Sale Exemption.”


Q. I’m not quite sure yet, when do I need to submit a vendor application by to get space?

A. Before it sells out! Honestly, it’s extremely difficult for us to know when exactly space will fill. In general, we start to sell out of specific types of space six months in advance, full zones four months in advance and are generally mostly sold out two months in advance, however we do our best to open up additional space if and when that occurs.


Q. Cool! This all sounds great. What if I have more questions?

A. Then scroll down just a bit and type them in that “Communicate” section, and we’ll get back to you ASAP!


Hope to see you at the show!